![]() The description is also extremely important as this is what will show up on a google/web search.ĭid you know you can manually order your products in Shopify by creating a collection, then ordering your products in whatever order you want them to display? Even for your default collections/all collection which is created by default. The homepage title is the most important factor for SEO, make sure it’s well written. This is filled in under Online Store > Preferences. I often see the meta section empty on Shopify stores. #8 – Leaving meta info for your homepage blank Shopify has a great guide, make sure you follow all 4 steps under the Google Analytics heading on the left menu including setting up goals and enhanced ecommerce. Doing so will collect sales info and more data for your Shopify store which will help you determine any issues or where you’re having a disconnect with your customers. Having google analytics setup is a must some people toss in a google analytics code, but do not enable it for enhanced e-commerce. #9 – Incorrectly setting up Google Analytics You will need to be set up on the Facebook Business Managerand can create your catalog there, also make sure you associate it with the Facebook pixel you set up previously and installed on your store. Once you have it all setup you can test it with the Facebook Pixel Helper chrome extension. They also have a great guide on setting it up. So make sure you have your facebook catalog setup! We recommend using the free app Flexify for the product feed which will power your Facebook catalog. Not only that, you will not be able to tag products on Instagram without it. If your pixel and catalogue are not setup together you are missing out on collecting extremely valuable data and the ability to retarget customers the exact products they viewed via Facebook and Instagram. Once you have an ad account you can create a pixel, and copy and paste this into Online Store > Preferences.Īnother thing I see all the time is a missing product catalog. ![]() In order to do so, you need to have a Facebook page and ad account, setup through the Facebook Business Manager. Lots of people figure they will do it once they start ads, but doing it right away will benefit you in the long run by having data already collected for when you want to run Facebook ads. #10 – Not Adding a Facebook Pixel & Matching Product Catalog FeedĪdding a Facebook pixel to your store is a must. If you have any questions or comments please feel free to leave a reply at the bottom of this post. ![]() Most of these are simple, quick fixes that won’t cost you a penny. I wanted to write a blog post about the top mistakes I see people making or solutions they are not utilizing on their Shopify stores. ![]() Working on Shopify stores on a daily basis there are a few things I always see time and time again. ![]()
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